Retail Design specialists started planning their creative ideas for next Christmas a few weeks ago, as they know it will be a critical moment for in-store shopping and the retail sector.
In this context, the role played by shop windows is crucial, especially in the current re-starting phase when people want to return to their routine after two long years of limitations.
The overall charm of a shop window, the choice of how and where to place the products, its fitting and colors, materials and slogans are all essential factors to grab the attention of the passers-by and prompt them to enter the store. That is why, year after year, Retail Designers consider new solutions to increase the profitability of stores and malls.
What will be the trends to follow during the autumn and winter of 2022?
Christmas shopping 2022: the trends that stores should pay attention to
As usual, we expect a surge in sales during the traditional period of Christmas sales. It’s also worth remembering that this particular time of the year has a significant impact on the overall financial performance of a store, so much so that it’s considered a driving force for months to follow (at least the first quarter of the following year).
Given the increasing presence of digital commerce (which has spiked since the pandemic and subsequent lockdowns) and special events such as Black Friday and Cyber Monday, traditional store merchants must now work even harder to provide the best customer experience and prompt in-store purchases instead of online shopping.
Marketing strategies will have to be reworked and recalibrated starting from the shop window, which is the business card of every store. Marketers will have to consider the customers’ reduced budgets, inflation and aggressive online sales that will push many potential customers to buy their Christmas gifts sooner than planned.
Christmas shop windows will also have to highlight promotions, discounts and any benefits related to their leading products: this is undoubtedly one of the key retail trends for Christmas shopping in 2022.
Customization will also be crucial: traditional shops can compete with digital stores by offering highly personalized experiences and products, from their presentation and communication to packaging and service. The focus will be on the product’s quality and emotional aspect, but also on commercial advice and the ability to tell the uniqueness of a gift and make it stand out compared to other products.
Christmas shop windows 2022: how to use trends to communicate your products better
Emotion will be at the core of the upcoming in-store purchases, not only because Christmastime is warm and positive by nature, but also because people are still (at least in part) craving their comfortable pre-pandemic routines.
Merchants currently planning their Christmas marketing strategies will have to consider the user’s experience as the heart of their project, and even designers specializing in window dressing will have to adjust accordingly.
There are several strategies to make your products stand out and to encourage people to visit your store. The first focuses on choosing the right colors and materials for your Christmas shop windows.
Glossy and opaque gold, for example, remains great “musts” for a Christmas shop window that looks warm and cozy but also classy and recognizable. You can use our Decorkrome adhesive coatings to create the perfect context to enhance a collection, model or product. Our finishes are especially suitable for the Fashion and footwear sector, but also find application in home appliance stores, experiential gifts such as travels, jewelry and whatever needs to express a sense of prestige and uniqueness.
On the other hand, if you want to communicate innovation, technology and future, it’s better to focus on shop windows featuring a dichroic effect, which is the ability of reflecting particular chromatic components linked to the incident beam of light while letting all the other colors pass through. Our innovative materials are once again the perfect solution: among the most recent innovations by Graf Adhesive are dichroic effect adhesive films specifically designed for glass and lamps. You can find them among our special materials.
The “chromatic minimalism” trend persists as well, as shown by Christmas shop windows dominated by white or pastel nuances such as pink, blue, winter green. Here, glossy or opaque gold inserts are recommended for shop windows that know how to mix light and algid backgrounds with “living” components such as flowers and plants, and natural elements such as metal. This will be the stage to present your product: remember that nature is one of the current top sources of inspiration for Retail Design as we’re living a historical moment that focuses on collective themes such as environmental sustainability.
Our Decorkrome collection of adhesive coatings is once again the solution to set up your Christmas shop windows, both in the black and white finishes of its PVC line and in the finishes that simulate metals of its Metalkrome range.
Finally, Christmas shop windows in 2022 will also focus on solid colors: they will work as long as they are warm and earthy, such as red, brick red, brown, moss green. Backgrounds and surfaces will have to be interspersed with natural elements such as stone grains, floral prints, glamorous settings and vintage details to create a slightly retro image that recalls a comforting past.
To design these shop windows, Graf Adhesive provides a complete range of colored and brushed adhesive coatings – all carefully designed to make every product stand out classily. Perfect for the decoration and covering of platforms, floors, panels and displays, they are available in various colors and finishes, both glossy and matte. With our products, there is no limit to the creativity of Retail Designers!
Would you like to receive reliable advice on the product and finish that best suits your Christmas shop windows or a sample of our solutions? Contact us: we are always at your disposal.